The influence of cultural aspects of strategic marketing in a multinational company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92436" target="_blank" >RIV/00216305:26510/11:PU92436 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The influence of cultural aspects of strategic marketing in a multinational company

Popis výsledku v původním jazyce

The paper deals with question how multinational companies can be successful in different entrepreneur environments. Fundamental of company success is supporting marketing activities to ensure company sales. At this time of growing migration and increaseduse of the Internet is important to know who our customers are and even who our employees are to satisfy both of them and assure the success. Strategy of every company deals with many cultural differences that are essential for understanding of different culture. The results of the study are describing relevant connection between culture and marketing in varied types of multinational organizations. The studies also outline the potential methods for further research focusing on the using cultural valuesand dimensions in a diverse business environment. The paper brings out the relationship of culture, marketing and management and the importance of culture aspects.

Název v anglickém jazyce

The influence of cultural aspects of strategic marketing in a multinational company

Popis výsledku anglicky

The paper deals with question how multinational companies can be successful in different entrepreneur environments. Fundamental of company success is supporting marketing activities to ensure company sales. At this time of growing migration and increaseduse of the Internet is important to know who our customers are and even who our employees are to satisfy both of them and assure the success. Strategy of every company deals with many cultural differences that are essential for understanding of different culture. The results of the study are describing relevant connection between culture and marketing in varied types of multinational organizations. The studies also outline the potential methods for further research focusing on the using cultural valuesand dimensions in a diverse business environment. The paper brings out the relationship of culture, marketing and management and the importance of culture aspects.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

QUAERE 2011 - Interdisciplinary Scientific Conference for PhD students

ISBN

978-80-904877-3-4

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

405-412

Název nakladatele

MAGNANIMITAS

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

25. 4. 2011

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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