National aspect as a part of corporate identity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92457" target="_blank" >RIV/00216305:26510/11:PU92457 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

National aspect as a part of corporate identity

Popis výsledku v původním jazyce

This paper deals with assessing the impact of ethnocentrism and country-of-origin effect on selected Czech companies which operate on domestic market. The results of the paper reflects the fact, whether the companies use the influence of Czech country-of-origin effect, when they communicate with customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. Furthermore, if the texts of campaigns or web sites texts use the name referring to the Czech Republic. The survey shows the possible membership to the Czech Republic of each company.

Název v anglickém jazyce

National aspect as a part of corporate identity

Popis výsledku anglicky

This paper deals with assessing the impact of ethnocentrism and country-of-origin effect on selected Czech companies which operate on domestic market. The results of the paper reflects the fact, whether the companies use the influence of Czech country-of-origin effect, when they communicate with customers. As a representative sample of the companies was chosen a set of the companies that were ranked in the Czech TOP 100 ranking in the category of the most important companies. In the paper for each campaign is pursued, whether using visual motif of the Czech Republic, thus visualization of the object, which is typical for the Czech Republic. Furthermore, if the texts of campaigns or web sites texts use the name referring to the Czech Republic. The survey shows the possible membership to the Czech Republic of each company.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and management-2007

ISSN

1822-6515

e-ISSN

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Svazek periodika

2011

Číslo periodika v rámci svazku

16

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

6

Strana od-do

446-451

Kód UT WoS článku

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EID výsledku v databázi Scopus

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