INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION ? MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU96714" target="_blank" >RIV/00216305:26510/11:PU96714 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION ? MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE

Popis výsledku v původním jazyce

Increased requirement of the practice for measurement of marketing activity effectiveness leads in higher education to the pressure on applying the methods of quantitative disciplines and on construing own methodologies when processing and evaluating researches of economic and social phenomena. Application of sophisticated methods of marketing measurement activities as the basic marketing tools for measurements enables inter alia creation of the communication harmony between different functional corporate sectors (marketing is thus encouraged to speak in the same language which stresses effectiveness of its planned and realized activities). The appropriate and competitive reaction of the companies and other subjects to the challenges of markets seems to be one of the key issues of current managerial decision making. That is why marketing as an area of market challenges solving should be prepared to communicate the problems with own tools and activities effectiveness. The aim of the pap

Název v anglickém jazyce

INNOVATIVE EDUCATIONAL TECHNOLOGIES IN HIGHER EDUCATION ? MARKETING ACTIVITY EFFECTIVENESS MEASUREMENT IN SYSTEM MAPLE

Popis výsledku anglicky

Increased requirement of the practice for measurement of marketing activity effectiveness leads in higher education to the pressure on applying the methods of quantitative disciplines and on construing own methodologies when processing and evaluating researches of economic and social phenomena. Application of sophisticated methods of marketing measurement activities as the basic marketing tools for measurements enables inter alia creation of the communication harmony between different functional corporate sectors (marketing is thus encouraged to speak in the same language which stresses effectiveness of its planned and realized activities). The appropriate and competitive reaction of the companies and other subjects to the challenges of markets seems to be one of the key issues of current managerial decision making. That is why marketing as an area of market challenges solving should be prepared to communicate the problems with own tools and activities effectiveness. The aim of the pap

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sborník vědeckých prací University Pardubice

ISSN

1211-555X

e-ISSN

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Svazek periodika

XVI

Číslo periodika v rámci svazku

21

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

172-182

Kód UT WoS článku

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EID výsledku v databázi Scopus

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