Moderní marketingové trendy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A91675" target="_blank" >RIV/60460709:41110/23:91675 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Moderní marketingové trendy

Popis výsledku v původním jazyce

The need to ensure sustainable consumption is one of the main challenges of contemporary society. This need cannot be fulfilled without the willingness of consumers to invest in ethical products. Support for the purchase of ecological products and the role of communication for sustainable consumption are two important prerequisites for the further development of this area. Marketing communication can be a very effective tool, which is able to significantly support both the general awareness of consumers about the principles of ethical shopping, but at the same time to make them realize ethical purchases for the purposes of their own consumption. In the case of marketing activities, it is not possible to approach all customers in the same way in order to achieve an optimal effect.

Název v anglickém jazyce

Modern marketing trends

Popis výsledku anglicky

The need to ensure sustainable consumption is one of the main challenges of contemporary society. This need cannot be fulfilled without the willingness of consumers to invest in ethical products. Support for the purchase of ecological products and the role of communication for sustainable consumption are two important prerequisites for the further development of this area. Marketing communication can be a very effective tool, which is able to significantly support both the general awareness of consumers about the principles of ethical shopping, but at the same time to make them realize ethical purchases for the purposes of their own consumption. In the case of marketing activities, it is not possible to approach all customers in the same way in order to achieve an optimal effect.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Moderní marketingové trendy

ISBN

978-80-7408-253-5

Počet stran výsledku

13

Strana od-do

176-188

Počet stran knihy

253

Název nakladatele

VŠFS

Místo vydání

Praha

Kód UT WoS kapitoly

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