Co-creation in the Image Development in Car Industry: Possibilities and Limits

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU101571" target="_blank" >RIV/00216305:26510/12:PU101571 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Co-creation in the Image Development in Car Industry: Possibilities and Limits
Popis výsledku v původním jazyce
article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Carindustry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.
Název v anglickém jazyce
Co-creation in the Image Development in Car Industry: Possibilities and Limits
Popis výsledku anglicky
article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Carindustry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Rok uplatnění
2012
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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