Digitalization as an enabler of business model dynamics

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU136414" target="_blank" >RIV/00216305:26510/20:PU136414 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562" target="_blank" >http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bm.2020.562" target="_blank" >10.3846/bm.2020.562</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digitalization as an enabler of business model dynamics

Popis výsledku v původním jazyce

The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.

Název v anglickém jazyce

Digitalization as an enabler of business model dynamics

Popis výsledku anglicky

The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA

ISBN

978-609-476-231-4

ISSN

2029-929X

e-ISSN

—

Počet stran výsledku

11

Strana od-do

73-83

Název nakladatele

VGTU Press

Místo vydání

Vilnius, Lithuania

Místo konání akce

Vilnius

Datum konání akce

7. 5. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—