DEVELOPMENT OF BUSINESS MODELS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DEVELOPMENT OF BUSINESS MODELS

Popis výsledku v původním jazyce

The article deals with the development of business models. Its aim is to summarize current knowledge of business models (BMs), describe the ontology of BMs and clarify some contradictions that arose after BMs began to be used as important tools for describing business. Since this is a qualitative study, the basis of the analysis was the scientific articles and monographs, which were searched using selected scientific databases. The literary research has shown that the role of selected management theory (such as Drucker&apos;s business theory or the Balanced Scorecard concept by Kaplan and Norton) has played an important role in the development of BMs, as well as practical examples of successful business models (such as BM Gillette and a model called razors / blades). Current theory distinguishes pipe and platform models. In case of pipes, firms create goods and services, push them out and sell them to customers (value is created by producer). Platforms are based on the principle of co-creation, which perceives the customer as a creator and consumer of value. Several concepts have also emerged in literature to illustrate the essence of business models using building elements (individual parts of the model). The most used concept in theory and practice has become BM Canvas, which is made up of nine building elements. The core of this model is value proposition which turns the attention of researchers and practitioners from profit to value creation.

Název v anglickém jazyce

DEVELOPMENT OF BUSINESS MODELS

Popis výsledku anglicky

The article deals with the development of business models. Its aim is to summarize current knowledge of business models (BMs), describe the ontology of BMs and clarify some contradictions that arose after BMs began to be used as important tools for describing business. Since this is a qualitative study, the basis of the analysis was the scientific articles and monographs, which were searched using selected scientific databases. The literary research has shown that the role of selected management theory (such as Drucker&apos;s business theory or the Balanced Scorecard concept by Kaplan and Norton) has played an important role in the development of BMs, as well as practical examples of successful business models (such as BM Gillette and a model called razors / blades). Current theory distinguishes pipe and platform models. In case of pipes, firms create goods and services, push them out and sell them to customers (value is created by producer). Platforms are based on the principle of co-creation, which perceives the customer as a creator and consumer of value. Several concepts have also emerged in literature to illustrate the essence of business models using building elements (individual parts of the model). The most used concept in theory and practice has become BM Canvas, which is made up of nine building elements. The core of this model is value proposition which turns the attention of researchers and practitioners from profit to value creation.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 5th International Conference on Finance and Economics

ISBN

978-80-7454-767-6

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

16

Strana od-do

257-273

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

20. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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