DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F20%3APU138568" target="_blank" >RIV/00216305:26510/20:PU138568 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

Popis výsledku v původním jazyce

This paper deals with the transformation processes that create an environment for strategic human resource management, which raises the need to explore the implications for human resource management and communication methods. The main research method is a systematic and critical review of the literature with regard to the present and future events in society. The scientific goal of this article is to identity the current state of digitalization issues and related concepts, take into account developments in these industries to define the impact of these processes on human resource management and HR marketing. The pace of technological change brought about by Industry 4.0, along with Covid-19, has created a significant gap between employees’ current capabilities and the rapidly evolving demands on their competencies and skills and ability to adapt to the online environment.

Název v anglickém jazyce

DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

Popis výsledku anglicky

This paper deals with the transformation processes that create an environment for strategic human resource management, which raises the need to explore the implications for human resource management and communication methods. The main research method is a systematic and critical review of the literature with regard to the present and future events in society. The scientific goal of this article is to identity the current state of digitalization issues and related concepts, take into account developments in these industries to define the impact of these processes on human resource management and HR marketing. The pace of technological change brought about by Industry 4.0, along with Covid-19, has created a significant gap between employees’ current capabilities and the rapidly evolving demands on their competencies and skills and ability to adapt to the online environment.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0”, 11th November 2020, online, Slovakia.

ISBN

978-80-572-0107-6

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

233-247

Název nakladatele

Neuveden

Místo vydání

neuveden

Místo konání akce

Trnava

Datum konání akce

11. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000656125300022