Case Study: Promoting the Competitiveness of MSMEs in the Winemaking Sector Using the SPACE Matrix and CSR Principles with an Emphasis on Generation Y

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F23%3A%230000110" target="_blank" >RIV/02819180:_____/23:#0000110 - isvavai.cz</a>

Výsledek na webu

<a href="http://sehs.educast.cz/subdom/sehs/wp-content/uploads/2023/06/sehs_I_2023.pdf" target="_blank" >http://sehs.educast.cz/subdom/sehs/wp-content/uploads/2023/06/sehs_I_2023.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Case Study: Promoting the Competitiveness of MSMEs in the Winemaking Sector Using the SPACE Matrix and CSR Principles with an Emphasis on Generation Y

Popis výsledku v původním jazyce

This paper examines the wine-producing businesses’ competitive positioning. Its main aim, based on a case study, is to propose recommendations on how to consolidate their market position, yield long-term profits and boost competitiveness, taking into account the current labour market conditions. The ensuing recommendations for the two selected wineries are based on an analysis of the external and internal environment and competition mapping of the wine industry. The micro-enterprise (D) should pursue conservative strategies, i.e., market penetration, concentric diversification and cost minimization. The medium-sized company (C) is advised to adopt aggressive strategies such as new product development, diversification and backward, forward, or horizontal integration. The need to implement CSR policies has also been proved. According to the survey conducted, Generation Y respondents expect activities in the fields of work-life balance, above-standard health and safety care and environmental protection.

Název v anglickém jazyce

Case Study: Promoting the Competitiveness of MSMEs in the Winemaking Sector Using the SPACE Matrix and CSR Principles with an Emphasis on Generation Y

Popis výsledku anglicky

This paper examines the wine-producing businesses’ competitive positioning. Its main aim, based on a case study, is to propose recommendations on how to consolidate their market position, yield long-term profits and boost competitiveness, taking into account the current labour market conditions. The ensuing recommendations for the two selected wineries are based on an analysis of the external and internal environment and competition mapping of the wine industry. The micro-enterprise (D) should pursue conservative strategies, i.e., market penetration, concentric diversification and cost minimization. The medium-sized company (C) is advised to adopt aggressive strategies such as new product development, diversification and backward, forward, or horizontal integration. The need to implement CSR policies has also been proved. According to the survey conducted, Generation Y respondents expect activities in the fields of work-life balance, above-standard health and safety care and environmental protection.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Socioekonomické a humanitní studie

ISSN

1804-6800

e-ISSN

1804-6800

Svazek periodika

17

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

29

Strana od-do

5-33

Kód UT WoS článku

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EID výsledku v databázi Scopus

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