Effectiveness of Negative Election Campaign in the Conditions of the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Effectiveness of Negative Election Campaign in the Conditions of the Czech Republic

Popis výsledku v původním jazyce

This contribution aims to analyse the history, success rate and effectiveness of the negative election campaign as a tool of political marketing, including its impact on the political culture in the Czech Republic. In the Czech Republic, the use of negative political campaign is a relatively new and still exceptional way of conducting election campaigns, including the hiring of specialists from abroad. If this concept of "blackening" your opponent proves to be effective, it will be copied and used by other political parties as a part of their election campaigns. The impact on the political culture and trust of people in politics will be immense and it could reflect not only in lower election turnouts, but also in election results on both the national and local levels.

Název v anglickém jazyce

Effectiveness of Negative Election Campaign in the Conditions of the Czech Republic

Popis výsledku anglicky

This contribution aims to analyse the history, success rate and effectiveness of the negative election campaign as a tool of political marketing, including its impact on the political culture in the Czech Republic. In the Czech Republic, the use of negative political campaign is a relatively new and still exceptional way of conducting election campaigns, including the hiring of specialists from abroad. If this concept of "blackening" your opponent proves to be effective, it will be copied and used by other political parties as a part of their election campaigns. The impact on the political culture and trust of people in politics will be immense and it could reflect not only in lower election turnouts, but also in election results on both the national and local levels.

Druh

D - Stať ve sborníku

CEP obor

AD - Politologie a politické vědy

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings „13th International Scientific Conference: International Relations 2012 - Contemporary Issues of World Economics and Politics“

ISBN

978-80-225-3560-1

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

27-36

Název nakladatele

EKONÓM Publishing House

Místo vydání

Bratislava

Místo konání akce

Smolenice

Datum konání akce

5. 12. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000346146500004