Marketing Communication and Way of Life

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F13%3A%230000706" target="_blank" >RIV/26138077:_____/13:#0000706 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Communication and Way of Life

Popis výsledku v původním jazyce

The problem, which author wants to address, is the relationship between the marketing communication and the way of life. In the conditions of modern society the marketing communications is an integral, if not one of the most important components of the media environment . Marketing communication is an area of human activity characterized by an extraordinary creative energy, flexibility, ingenuity and vitality of all who work there. Due to its scope and power of influence, the field of marketing communications is an integral part of socio-cultural reproduction of society. Exploring the effects of advertising on consumer behavior in terms of motivation to purchase is quite common and is one of the standard tools of the marketing communication feedback. Monitoring of advertising is indeed materially and socially differentiated, but the attention is paid to it only if it communicates something that is useful for the recipient, something that corresponds to his/her current interest. Difficu

Název v anglickém jazyce

Marketing Communication and Way of Life

Popis výsledku anglicky

The problem, which author wants to address, is the relationship between the marketing communication and the way of life. In the conditions of modern society the marketing communications is an integral, if not one of the most important components of the media environment . Marketing communication is an area of human activity characterized by an extraordinary creative energy, flexibility, ingenuity and vitality of all who work there. Due to its scope and power of influence, the field of marketing communications is an integral part of socio-cultural reproduction of society. Exploring the effects of advertising on consumer behavior in terms of motivation to purchase is quite common and is one of the standard tools of the marketing communication feedback. Monitoring of advertising is indeed materially and socially differentiated, but the attention is paid to it only if it communicates something that is useful for the recipient, something that corresponds to his/her current interest. Difficu

Druh

C - Kapitola v odborné knize

CEP obor

AO - Sociologie, demografie

OECD FORD obor

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Projekt

<a href="/cs/project/GA13-23870S" target="_blank" >GA13-23870S: Proměny způsobu života a modernizační procesy v mikroregionu Hlučínsko</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Ways of Life in the Late Modernity

ISBN

978-80-244-3450-6

Počet stran výsledku

18

Strana od-do

229-246

Počet stran knihy

401

Název nakladatele

Univerzita Palackého v Olomouci

Místo vydání

Olomouc

Kód UT WoS kapitoly

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