Analytical view of the perception of selected innovative approaches in marketing communications

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F15%3A%230000226" target="_blank" >RIV/29142890:_____/15:#0000226 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.12776/QIP.V19I1.441" target="_blank" >http://dx.doi.org/10.12776/QIP.V19I1.441</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.12776/QIP.V19I1.441" target="_blank" >10.12776/QIP.V19I1.441</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Analytical view of the perception of selected innovative approaches in marketing communications

Popis výsledku v původním jazyce

The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspective of their potential customers on the demand side. As regards the companies, it is in particular about their perception of relative benefits the use of electronic marketing instruments has given the degree of effort and resources spent on the establishment and maintenance of e-marketing infrastructure. As regards the customers, it is, in turn, about their perception of the particular aspects of use of virtual social networks by the companies for branding purposes or directly for promotion.

Název v anglickém jazyce

Analytical view of the perception of selected innovative approaches in marketing communications

Popis výsledku anglicky

The purpose of this paper is to present by means of thorough analysis of the selected market the perception of innovative approaches in marketing communication, both from the perspective of the companies on the supply side and from the perspective of their potential customers on the demand side. As regards the companies, it is in particular about their perception of relative benefits the use of electronic marketing instruments has given the degree of effort and resources spent on the establishment and maintenance of e-marketing infrastructure. As regards the customers, it is, in turn, about their perception of the particular aspects of use of virtual social networks by the companies for branding purposes or directly for promotion.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

SFX Get it!(opens in a new window)|EZB Get it!(opens in a new window)|Library catalogue(opens in a new window)|Full Text(opens in a new window)| Export | Download | Add to List | More... Quality Innovation Prosperity

ISSN

1335-1745

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

11

Strana od-do

74-84

Kód UT WoS článku

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EID výsledku v databázi Scopus

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