Perception of modern and retro packaging

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00016493" target="_blank" >RIV/29142890:_____/18:00016493 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/29142890:_____/16:N0000055 RIV/60076658:12510/17:43890657
Výsledek na webu
—
DOI - Digital Object Identifier
—

Jazyk výsledku
angličtina
Název v původním jazyce
Perception of modern and retro packaging
Popis výsledku v původním jazyce
This article presents the results of the first phase of research, which is aimed at analysing the perception of retro packaging by consumers. It will highlight the important specifics of this marketing activity and also its effectiveness and impact on the customers’ perceptions. As well as in-depth interviews, semantic differential was also used to introduce the differences in perceptions of current and retro packaging for both genders. The results presented in this article will be used in the next phase when applying quantitative research.
Název v anglickém jazyce
Perception of modern and retro packaging
Popis výsledku anglicky
This article presents the results of the first phase of research, which is aimed at analysing the perception of retro packaging by consumers. It will highlight the important specifics of this marketing activity and also its effectiveness and impact on the customers’ perceptions. As well as in-depth interviews, semantic differential was also used to introduce the differences in perceptions of current and retro packaging for both genders. The results presented in this article will be used in the next phase when applying quantitative research.

Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)