Marketing: Getting out of sight

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036111" target="_blank" >RIV/29142890:_____/19:00036111 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2019/06/MSI_v14_iss2.pdf</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Marketing: Getting out of sight
Popis výsledku v původním jazyce
Earlier marketing briefs discussed the value of sensory marketing for relevant and sticky communication with customers. Today, our concern will be unconventional marketing vocabulary related to one particular sense: eyesight. Ability to see and foresee, envision, imagine or even dream about future is the key to anticipate important trends and remain attached to customers. Having a vision (another term for eye-sight) seems to be the common denominator for all marketing actions. One would say that a marketing without vision shall not be successful.
Název v anglickém jazyce
Marketing: Getting out of sight
Popis výsledku anglicky
Earlier marketing briefs discussed the value of sensory marketing for relevant and sticky communication with customers. Today, our concern will be unconventional marketing vocabulary related to one particular sense: eyesight. Ability to see and foresee, envision, imagine or even dream about future is the key to anticipate important trends and remain attached to customers. Having a vision (another term for eye-sight) seems to be the common denominator for all marketing actions. One would say that a marketing without vision shall not be successful.

Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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