Purported Green Attitude vs. Actual Pro-Environmental Behaviour of Czech Consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00039748" target="_blank" >RIV/29142890:_____/20:00039748 - isvavai.cz</a>

Výsledek na webu

<a href="https://msijournal.com/green-attitude-behaviour-consumers/" target="_blank" >https://msijournal.com/green-attitude-behaviour-consumers/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46286/msi.2020.15.4.3" target="_blank" >10.46286/msi.2020.15.4.3</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Purported Green Attitude vs. Actual Pro-Environmental Behaviour of Czech Consumers

Popis výsledku v původním jazyce

Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These findings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.

Název v anglickém jazyce

Purported Green Attitude vs. Actual Pro-Environmental Behaviour of Czech Consumers

Popis výsledku anglicky

Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These findings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

—

Svazek periodika

15

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

11

Strana od-do

27-37

Kód UT WoS článku

—

EID výsledku v databázi Scopus

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