Consumers' perception on green products and services: Evidence from the Czech automotive sector

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F21%3A00041531" target="_blank" >RIV/29142890:_____/21:00041531 - isvavai.cz</a>

Výsledek na webu

<a href="https://gerpisa.org/en/node/6474" target="_blank" >https://gerpisa.org/en/node/6474</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumers' perception on green products and services: Evidence from the Czech automotive sector

Popis výsledku v původním jazyce

Green consumers' behavior is significant in the context of value chain of business. Sustainability in Automotive plays a big role, because of EU directives, social responsible attitudes, economic efficiency etc. But, the sustainable activities without some positive consumers' response have negligible impact on value chain. Consumers should accept green products, their higher price, and sustainable distribution system of green products. Sometimes, consumers tend to search for information about a sustainability of supply chain, to confirm a greenness of their favorite products. On the other side, many consumers in Automotive do not interest in sustainability, more in technical aspects of cars. The research question is: Do the Czech consumers interest in green solutions of Automotive businesses, and do they believe in sincere efforts of manufacturers by implementation of these solutions?

Název v anglickém jazyce

Consumers' perception on green products and services: Evidence from the Czech automotive sector

Popis výsledku anglicky

Green consumers' behavior is significant in the context of value chain of business. Sustainability in Automotive plays a big role, because of EU directives, social responsible attitudes, economic efficiency etc. But, the sustainable activities without some positive consumers' response have negligible impact on value chain. Consumers should accept green products, their higher price, and sustainable distribution system of green products. Sometimes, consumers tend to search for information about a sustainability of supply chain, to confirm a greenness of their favorite products. On the other side, many consumers in Automotive do not interest in sustainability, more in technical aspects of cars. The research question is: Do the Czech consumers interest in green solutions of Automotive businesses, and do they believe in sincere efforts of manufacturers by implementation of these solutions?

Druh

A - Audiovizuální tvorba

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

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Místo vydání

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Název nakladatele resp. objednatele

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Verze

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Identifikační číslo nosiče

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