The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43903685" target="_blank" >RIV/60076658:12510/22:43903685 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1051/shsconf/202213501011" target="_blank" >https://doi.org/10.1051/shsconf/202213501011</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/202213501011" target="_blank" >10.1051/shsconf/202213501011</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

Popis výsledku v původním jazyce

This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.

Název v anglickém jazyce

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

Popis výsledku anglicky

This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SHS Web of Conferences Volume 135 (2022) International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)

ISBN

—

ISSN

2261-2424

e-ISSN

—

Počet stran výsledku

6

Strana od-do

1-6

Název nakladatele

SHS Web of Conferences

Místo vydání

online

Místo konání akce

České Budějovice

Datum konání akce

24. 11. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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