Online Shopping, Services and Advertising in the Post-Covid Changes
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F22%3A00044285" target="_blank" >RIV/29142890:_____/22:00044285 - isvavai.cz</a>
Výsledek na webu
<a href="https://fmk.sk/download/metaverse-is-the-new-universe.pdf" target="_blank" >https://fmk.sk/download/metaverse-is-the-new-universe.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Online Shopping, Services and Advertising in the Post-Covid Changes
Popis výsledku v původním jazyce
Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.
Název v anglickém jazyce
Online Shopping, Services and Advertising in the Post-Covid Changes
Popis výsledku anglicky
Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE
ISBN
978-80-572-0297-4
ISSN
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e-ISSN
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Počet stran výsledku
16
Strana od-do
494-509
Název nakladatele
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Místo vydání
Trnava, Slovakia
Místo konání akce
Trnava, Slovakia
Datum konání akce
1. 1. 2022
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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