Factors Influencing Purchases of Organic Food

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F20%3A43895661" target="_blank" >RIV/44555601:13510/20:43895661 - isvavai.cz</a>

Výsledek na webu

<a href="https://content.sciendo.com/configurable/contentpage/journals$002fzireb$002f23$002f1$002farticle-p81.xml" target="_blank" >https://content.sciendo.com/configurable/contentpage/journals$002fzireb$002f23$002f1$002farticle-p81.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/zireb-2020-0006" target="_blank" >10.2478/zireb-2020-0006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors Influencing Purchases of Organic Food

Popis výsledku v původním jazyce

The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fidfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of differentfactors on the purchase of organic food was researched based on an effect qf demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation ofparticular hypotheses. We used another statistical method a decision tree to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste. the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.

Název v anglickém jazyce

Factors Influencing Purchases of Organic Food

Popis výsledku anglicky

The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fidfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of differentfactors on the purchase of organic food was researched based on an effect qf demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation ofparticular hypotheses. We used another statistical method a decision tree to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste. the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Zagreb International Review of Economics and Business

ISSN

1331-5609

e-ISSN

—

Svazek periodika

23

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

13

Strana od-do

81-94

Kód UT WoS článku

000542030000006

EID výsledku v databázi Scopus

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