Evaluation of the impact of selected factors on consumer behaviour when purchasing local food in a particular region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A73879" target="_blank" >RIV/60460709:41110/17:73879 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Evaluation of the impact of selected factors on consumer behaviour when purchasing local food in a particular region

Popis výsledku v původním jazyce

The paper assesses selected factors which influence consumer behaviour when they purchase local/regional foods in a particular region. The research focuses on Prague and the Central Bohemian region. The data have been acquired using a personal interview questionnaire survey with consumers purchasing local products. The output data are initially compared at the regional level (2 monitored regions). Subsequently, they are evaluated overall and the dependence of selected factors which are assumed to influence consumer purchasing behaviour is tested. The results of the research indicate that there are insignificant differences between the regions. Only weak dependence between purchasing frequency and importance of food composition to consumers has been ascertained. The results also lead to a possible conclusion that the quality and labelling are not a priority for the surveyed consumers of local foods, and that other factors need to be emphasized when marketing these products.

Název v anglickém jazyce

Evaluation of the impact of selected factors on consumer behaviour when purchasing local food in a particular region

Popis výsledku anglicky

The paper assesses selected factors which influence consumer behaviour when they purchase local/regional foods in a particular region. The research focuses on Prague and the Central Bohemian region. The data have been acquired using a personal interview questionnaire survey with consumers purchasing local products. The output data are initially compared at the regional level (2 monitored regions). Subsequently, they are evaluated overall and the dependence of selected factors which are assumed to influence consumer purchasing behaviour is tested. The results of the research indicate that there are insignificant differences between the regions. Only weak dependence between purchasing frequency and importance of food composition to consumers has been ascertained. The results also lead to a possible conclusion that the quality and labelling are not a priority for the surveyed consumers of local foods, and that other factors need to be emphasized when marketing these products.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

20th ANNUAL INTERNATIONAL CONFERENCE ENTERPRISE AND COMPETITIVE ENVIRONMENT

ISBN

978-80-7509-499-5

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

764-773

Název nakladatele

Mendel University in Brno Faculty of Business and Economics

Místo vydání

Brno, Česká republika

Místo konání akce

Mendel University in Brno, Czech Republic

Datum konání akce

9. 3. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000427306200079