Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74978" target="_blank" >RIV/60460709:41110/17:74978 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.11118/actaun201765062083" target="_blank" >http://dx.doi.org/10.11118/actaun201765062083</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201765062083" target="_blank" >10.11118/actaun201765062083</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Popis výsledku v původním jazyce

The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis visavis customer gender. Its purpose is to identify aspects which each group of the consumers (that is men vs. women) consider important when purchasing local food products. Information about the preferences of customers purchasing local food is important for marketing activities of retailers and producers. Data from 269 respondents have been processed in total according to gender and purchasing frequency. Correspondence analysis was used in order to evaluate consumer preferences and to identify their behaviour. MCA is an exploratory multivariate statistical analysis that allows investigation of several qualitative parameters. Appearance and information on the packaging, qualitative parameters (visually declared), anticipated health benefits and d

Název v anglickém jazyce

Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Popis výsledku anglicky

The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis visavis customer gender. Its purpose is to identify aspects which each group of the consumers (that is men vs. women) consider important when purchasing local food products. Information about the preferences of customers purchasing local food is important for marketing activities of retailers and producers. Data from 269 respondents have been processed in total according to gender and purchasing frequency. Correspondence analysis was used in order to evaluate consumer preferences and to identify their behaviour. MCA is an exploratory multivariate statistical analysis that allows investigation of several qualitative parameters. Appearance and information on the packaging, qualitative parameters (visually declared), anticipated health benefits and d

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

1211-8516

Svazek periodika

65

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

2083-2093

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85038871920