Consumer Behaviour on the Meat Market in South Moravian Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F17%3A43917468" target="_blank" >RIV/62156489:43310/17:43917468 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28120/17:63518241

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Behaviour on the Meat Market in South Moravian Region

Popis výsledku v původním jazyce

The paper focuses on identification of factors, which influences the behaviour, and suggests recommendations applicable for businesses operating on the market of meat in South Moravian Region. The main objective is to formulate recommendations through analysis of the data concerning at consumer behaviour on the market of meat and meat products in South Moravian Region. Through this research has been created, analysed and evaluated survey questionnaire focused in the market of meat and meat products. The questionnaire survey is focused at description of shopping behaviour. The results are introducing the complex of the most important factors which play a role when purchasing of meat and meat products, together with preferences of meat among consumers.

Název v anglickém jazyce

Consumer Behaviour on the Meat Market in South Moravian Region

Popis výsledku anglicky

The paper focuses on identification of factors, which influences the behaviour, and suggests recommendations applicable for businesses operating on the market of meat in South Moravian Region. The main objective is to formulate recommendations through analysis of the data concerning at consumer behaviour on the market of meat and meat products in South Moravian Region. Through this research has been created, analysed and evaluated survey questionnaire focused in the market of meat and meat products. The questionnaire survey is focused at description of shopping behaviour. The results are introducing the complex of the most important factors which play a role when purchasing of meat and meat products, together with preferences of meat among consumers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 4th International Conference on Finance and Economics (ICFE 2017)

ISBN

978-80-87990-11-7

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

573-586

Název nakladatele

Libuše Macáková - Melandrium

Místo vydání

Slaný

Místo konání akce

Ho Chi Minh City

Datum konání akce

21. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000490868000043