The Nutri-Score ? A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43898267" target="_blank" >RIV/44555601:13510/23:43898267 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scilit.net/publications/0732d01b76967afb54c8654c1bd1495b" target="_blank" >https://www.scilit.net/publications/0732d01b76967afb54c8654c1bd1495b</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Nutri-Score ? A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior

Popis výsledku v původním jazyce

Globally, unhealthy diets have a significant impact on people&apos;s risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the Nutri-Score, the nudging principle is used to provide consumers with additional nutritional labelling and to encourage the purchase of healthier foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs, i.e., the food industry, in the form of the Nutri-Score on consumers&apos; purchase decisions and to validate its robustness with respect to demographic factors. For this purpose, an online survey was conducted with 294 participants leading to a total number of up to 3,528 observations regarding their purchase intention of selected products. A logistic regression analysis showed that the purchasing behaviour changed with the insertion of the Nutri-Score per se and with subjects avoiding negatively rated products and preferring positively rated ones. It was further shown that these effects persist regardless of participants? demographics.

Název v anglickém jazyce

The Nutri-Score ? A Quantitative Study of the Effectiveness of Visual Nudging on Consumer Behavior

Popis výsledku anglicky

Globally, unhealthy diets have a significant impact on people&apos;s risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the Nutri-Score, the nudging principle is used to provide consumers with additional nutritional labelling and to encourage the purchase of healthier foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs, i.e., the food industry, in the form of the Nutri-Score on consumers&apos; purchase decisions and to validate its robustness with respect to demographic factors. For this purpose, an online survey was conducted with 294 participants leading to a total number of up to 3,528 observations regarding their purchase intention of selected products. A logistic regression analysis showed that the purchasing behaviour changed with the insertion of the Nutri-Score per se and with subjects avoiding negatively rated products and preferring positively rated ones. It was further shown that these effects persist regardless of participants? demographics.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Applied Research in Management and Economics

ISSN

2538-8053

e-ISSN

2538-8053

Svazek periodika

6

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

19

Strana od-do

30-48

Kód UT WoS článku

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EID výsledku v databázi Scopus

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