Road Signs Perception: Eye Tracking Case Study in Real Road Traffic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44994575%3A_____%2F25%3A10002781" target="_blank" >RIV/44994575:_____/25:10002781 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216305:26610/26:0198753

Výsledek na webu

<a href="https://www.scitepress.org/Link.aspx?doi=10.5220/0013481000003941" target="_blank" >https://www.scitepress.org/Link.aspx?doi=10.5220/0013481000003941</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5220/0013481000003941" target="_blank" >10.5220/0013481000003941</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Road Signs Perception: Eye Tracking Case Study in Real Road Traffic

Popis výsledku v původním jazyce

This study investigates driver visual perception of road traffic signs under real road conditions. Using mobile eye tracking technology, we analyzed glance behavior toward various traffic signs and advertisements along urban and highway routes during daytime and nighttime conditions. Results showed significant differences in glance duration and frequency based on sign type, environmental conditions, and the presence of advertisements. Drivers primarily focused on speed limit and directional signs, while advertisements attracted longer glance durations despite their lower frequency of detection. Nighttime conditions generally led to increased glance durations and higher frequencies for most traffic sign types. These findings highlight the importance of optimizing road signage design and placement to improve driver attention and road safety, especially in environments with high visual clutter. Limitations include the exclusion of peripheral vision effects and potential biases introduced by experimental settings.

Název v anglickém jazyce

Road Signs Perception: Eye Tracking Case Study in Real Road Traffic

Popis výsledku anglicky

This study investigates driver visual perception of road traffic signs under real road conditions. Using mobile eye tracking technology, we analyzed glance behavior toward various traffic signs and advertisements along urban and highway routes during daytime and nighttime conditions. Results showed significant differences in glance duration and frequency based on sign type, environmental conditions, and the presence of advertisements. Drivers primarily focused on speed limit and directional signs, while advertisements attracted longer glance durations despite their lower frequency of detection. Nighttime conditions generally led to increased glance durations and higher frequencies for most traffic sign types. These findings highlight the importance of optimizing road signage design and placement to improve driver attention and road safety, especially in environments with high visual clutter. Limitations include the exclusion of peripheral vision effects and potential biases introduced by experimental settings.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

20104 - Transport engineering

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

VEHITS - Proceeding

ISBN

978-989-758-745-0

ISSN

2184-495X

e-ISSN

—

Počet stran výsledku

7

Strana od-do

228-234

Název nakladatele

Science and Technology Publications

Místo vydání

Porto

Místo konání akce

Porto

Datum konání akce

2. 4. 2025

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—