Czech Republic Corporate Identity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F09%3A%230000177" target="_blank" >RIV/46747885:24310/09:#0000177 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Czech Republic Corporate Identity

Popis výsledku v původním jazyce

The paper is about the corporate identity development of the Czech Republic and is also focused on the country´s image -- its brand, value and brand significancy. Because it is by means of the brand that countries attract potential investors, turists, students and other target groups. Corporate identity represents the corporate presentation through its invididual components, departs from the complex corporate strategy, covers the corporate history, philosophy and vision, inner and outer corporate surroundings, and represents its ethical values. Corporate identity is created by corporate design, corporate communication, corporate culture, product or service. The unified visual style is demonstrated using the example of the Czech Republic, and above allthe paper deals with the effort of the unified national presentation (Czech ministries, the CzechTourism, CzechTrade, and CzechInvest agencies) and the ensuing unified communication with foreign countries.

Název v anglickém jazyce

Czech Republic Corporate Identity

Popis výsledku anglicky

The paper is about the corporate identity development of the Czech Republic and is also focused on the country´s image -- its brand, value and brand significancy. Because it is by means of the brand that countries attract potential investors, turists, students and other target groups. Corporate identity represents the corporate presentation through its invididual components, departs from the complex corporate strategy, covers the corporate history, philosophy and vision, inner and outer corporate surroundings, and represents its ethical values. Corporate identity is created by corporate design, corporate communication, corporate culture, product or service. The unified visual style is demonstrated using the example of the Czech Republic, and above allthe paper deals with the effort of the unified national presentation (Czech ministries, the CzechTourism, CzechTrade, and CzechInvest agencies) and the ensuing unified communication with foreign countries.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 9th International Conference Liberec Economic Forum 2009

ISBN

9788073725235

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

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Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000272657000047