Tourists´Attitudes Towards Travel Agencies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001571" target="_blank" >RIV/46747885:24310/11:00001571 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Tourists´Attitudes Towards Travel Agencies

Popis výsledku v původním jazyce

Technological developments and intense competition in tourism in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right consumers. Knowing how customers perceive their services, what they considered important and what factors guide and influence their behaviour, is crucial for the success of travel agencies. They need to understand the underlying dimensions of customer attitudes and satisfaction and how to improve them. Travel agencies are forced to search for new ways to differentiate themselves and gain a better competitive position in order to improve their service perceptions and customer loyalty. Developing a successful strategy thus requires knowledge of the attributes that consumers useto evaluate services in tourism. Valid and reliable measures of perceived value would allow individual travel agencies the ability to identify the dimensions of perceived value in which they perform well or poor. The paper presents partia

Název v anglickém jazyce

Tourists´Attitudes Towards Travel Agencies

Popis výsledku anglicky

Technological developments and intense competition in tourism in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right consumers. Knowing how customers perceive their services, what they considered important and what factors guide and influence their behaviour, is crucial for the success of travel agencies. They need to understand the underlying dimensions of customer attitudes and satisfaction and how to improve them. Travel agencies are forced to search for new ways to differentiate themselves and gain a better competitive position in order to improve their service perceptions and customer loyalty. Developing a successful strategy thus requires knowledge of the attributes that consumers useto evaluate services in tourism. Valid and reliable measures of perceived value would allow individual travel agencies the ability to identify the dimensions of perceived value in which they perform well or poor. The paper presents partia

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Conference Liberec Economic Forum 2011

ISBN

978-80-7372-755-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

411-418

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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