Personnel Marketing in Czech Businesses

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00001749" target="_blank" >RIV/46747885:24310/15:00001749 - isvavai.cz</a>

Výsledek na webu

<a href="http://acc-ern.tul.cz/acc-journal" target="_blank" >http://acc-ern.tul.cz/acc-journal</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/004/2015-2-002" target="_blank" >10.15240/tul/004/2015-2-002</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Personnel Marketing in Czech Businesses

Popis výsledku v původním jazyce

The aim of the paper is to introduce a theme of personnel marketing (HR marketing) both in theoretical and empirical perspectives. Personnel marketing can be considered as a relatively new tool in the field of human resources management, concentrating onincreasing the satisfaction of employees, improved career development and, consequently, on the improved quality of human working life. As the term itself is quite new, the paper in its first section deals with the theoretical basis of personnel marketing. The second and more extensive section explains the preparatory and implementation stages of the primary quantitative research, whose main objective was to evaluate the level of utilisation of personnel marketing in companies which can be classified as the largest employers in the Liberec Region. The interpretation of the research results strives namely to provide an answer to the question whether human resources experts in the businesses located in the Liberec Region use personnel ma

Název v anglickém jazyce

Personnel Marketing in Czech Businesses

Popis výsledku anglicky

The aim of the paper is to introduce a theme of personnel marketing (HR marketing) both in theoretical and empirical perspectives. Personnel marketing can be considered as a relatively new tool in the field of human resources management, concentrating onincreasing the satisfaction of employees, improved career development and, consequently, on the improved quality of human working life. As the term itself is quite new, the paper in its first section deals with the theoretical basis of personnel marketing. The second and more extensive section explains the preparatory and implementation stages of the primary quantitative research, whose main objective was to evaluate the level of utilisation of personnel marketing in companies which can be classified as the largest employers in the Liberec Region. The interpretation of the research results strives namely to provide an answer to the question whether human resources experts in the businesses located in the Liberec Region use personnel ma

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

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Svazek periodika

XXI

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

13-24

Kód UT WoS článku

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EID výsledku v databázi Scopus

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