Using a systemic approach to assess Internet marketing communication within hospitality industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000288" target="_blank" >RIV/46747885:24310/16:00000288 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.sciencedirect.com/science/article/pii/S2211973616300903" target="_blank" >http://www.sciencedirect.com/science/article/pii/S2211973616300903</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.tmp.2016.09.007" target="_blank" >10.1016/j.tmp.2016.09.007</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Using a systemic approach to assess Internet marketing communication within hospitality industry

Popis výsledku v původním jazyce

© 2016 Elsevier LtdDue to their direct connection with tourism, the accommodation and hospitality industries belong among the leading service sectors that, with the arrival of the Internet, had to significantly change their strategies related to customer communication. The study presented in the following article builds upon the literature and past research done in the area of Internet marketing in the hospitality industry. Based on the previous findings, we propose a general conceptual systemic model of Internet marketing communication, with customers specifically selected for hospitality facilities. The proposed model covers all stages of online communication process including the initial phase of addressing the targeted audience, subsequent conversion through company/facility websites, order processing and collection of feedback. The systemic approach allows us to focus on the process-nature of communication and closer identify all the inputs and outputs of each stage, along with the related online instruments that the digital environment of the World Wide Web offers.

Název v anglickém jazyce

Using a systemic approach to assess Internet marketing communication within hospitality industry

Popis výsledku anglicky

© 2016 Elsevier LtdDue to their direct connection with tourism, the accommodation and hospitality industries belong among the leading service sectors that, with the arrival of the Internet, had to significantly change their strategies related to customer communication. The study presented in the following article builds upon the literature and past research done in the area of Internet marketing in the hospitality industry. Based on the previous findings, we propose a general conceptual systemic model of Internet marketing communication, with customers specifically selected for hospitality facilities. The proposed model covers all stages of online communication process including the initial phase of addressing the targeted audience, subsequent conversion through company/facility websites, order processing and collection of feedback. The systemic approach allows us to focus on the process-nature of communication and closer identify all the inputs and outputs of each stage, along with the related online instruments that the digital environment of the World Wide Web offers.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Tourism Management Perspectives

ISSN

2211-9736

e-ISSN

—

Svazek periodika

20

Číslo periodika v rámci svazku

10

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

14

Strana od-do

276-289

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-84991813317