Internal Personnel Marketing: a Means of Attracting And Stabilizing Expatriates in an International Company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009247" target="_blank" >RIV/46747885:24310/21:00009247 - isvavai.cz</a>

Výsledek na webu

<a href="https://drive.google.com/file/d/1vduMoBmEqx2L09EPHQcqzPNnRO-FqZbB/view" target="_blank" >https://drive.google.com/file/d/1vduMoBmEqx2L09EPHQcqzPNnRO-FqZbB/view</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24132/jbt.2021.11.2-3_13" target="_blank" >10.24132/jbt.2021.11.2-3_13</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Internal Personnel Marketing: a Means of Attracting And Stabilizing Expatriates in an International Company

Popis výsledku v původním jazyce

The paper presents the results of quantitative research among expatriates conducted at one of the SKODA AUTO‘s plants that is a pillar of the Czech automotive industry. The aim of the research was to identify the degree of application of internal personnel marketing through a questionnaire survey. It further investigated why expatriate employees chose SKODA AUTO as their employer, what the source of information about a particular job there is, whether they perceive cultural differences in the workplace that may influence them, and other. Based on the research findings, the paper formulates recommendations, in the form of the 4Ps in personnel marketing, leading to the attraction and stabilization of foreign employees.

Název v anglickém jazyce

Internal Personnel Marketing: a Means of Attracting And Stabilizing Expatriates in an International Company

Popis výsledku anglicky

The paper presents the results of quantitative research among expatriates conducted at one of the SKODA AUTO‘s plants that is a pillar of the Czech automotive industry. The aim of the research was to identify the degree of application of internal personnel marketing through a questionnaire survey. It further investigated why expatriate employees chose SKODA AUTO as their employer, what the source of information about a particular job there is, whether they perceive cultural differences in the workplace that may influence them, and other. Based on the research findings, the paper formulates recommendations, in the form of the 4Ps in personnel marketing, leading to the attraction and stabilization of foreign employees.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trendy v podnikání

ISSN

1805-0603

e-ISSN

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Svazek periodika

2021

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

3-13

Kód UT WoS článku

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EID výsledku v databázi Scopus

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