Optimalizace vztahu se zákazníkem rámci CRM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F07%3A%230000048" target="_blank" >RIV/47813059:19520/07:#0000048 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The optimalization of relation with customer within CRM

Popis výsledku v původním jazyce

The article is concerned with problem of relational marketing in practice of Czech firms. The transition from transactional marketing to relational marketing means turning point of relation with consumer in term of his complex perception. The process changes arise out of fact, that we connect all our activities with customers. We try to understand their behavior and needs to increase their number. We define the key customers, with which we are interested to create the long-term relation. The relation character has the bilateral advantage. The firms choose the strategy of customers relationship building. The strategy selection arises out of phase of costumer relation building. The problem of some companies is that they use only one strategy to manage all their relationship. It means that they behave like they service the average consumer. The exploitation of more strategies can improve the allocation of resources and their effectiveness.

Název v anglickém jazyce

The optimalization of relation with customer within CRM

Popis výsledku anglicky

The article is concerned with problem of relational marketing in practice of Czech firms. The transition from transactional marketing to relational marketing means turning point of relation with consumer in term of his complex perception. The process changes arise out of fact, that we connect all our activities with customers. We try to understand their behavior and needs to increase their number. We define the key customers, with which we are interested to create the long-term relation. The relation character has the bilateral advantage. The firms choose the strategy of customers relationship building. The strategy selection arises out of phase of costumer relation building. The problem of some companies is that they use only one strategy to manage all their relationship. It means that they behave like they service the average consumer. The exploitation of more strategies can improve the allocation of resources and their effectiveness.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F05%2F0140" target="_blank" >GA402/05/0140: Metodologie marketingu vztahů a její postavení v rámci strategického marketingu a řízení vztahů se zákazníkem (CRM). Praktické využití</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Central European Konference in Regional Science

ISBN

978-80-8073-957-7

ISSN

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e-ISSN

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Počet stran výsledku

1

Strana od-do

75-75

Název nakladatele

Ekonomická fakulta TU, Košice

Místo vydání

Košice

Místo konání akce

Nový Smokovec

Datum konání akce

1. 1. 2007

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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