Ethical aspects of modern marketing communication on the Internet

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F07%3A%230000392" target="_blank" >RIV/47813059:19520/07:#0000392 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Ethical aspects of modern marketing communication on the Internet

Popis výsledku v původním jazyce

etailed knowledge of the customer is crucial for modern marketing communication. This knowledge is made necessary by the changes of consumer markets, especially by an ever-increasing competition, fast pace of innovation and a shift of power towards the consumer. One of the ways to get to know the customers is their surveillance. In addition to that, people increasingly do their personal, business and citizen activities over the Internet. With its growing penetration also rises an interest among advertisers. Moreover, Internet also gives the businesses an opportunity to gather and analyse vast amounts of data about its potential and current customers. This omnipresent surveillance bears questions whether individual's freedoms such as privacy are not invaded. This issue is discussed on the example of modern, multinational company Google and its products.

Název v anglickém jazyce

Ethical aspects of modern marketing communication on the Internet

Popis výsledku anglicky

etailed knowledge of the customer is crucial for modern marketing communication. This knowledge is made necessary by the changes of consumer markets, especially by an ever-increasing competition, fast pace of innovation and a shift of power towards the consumer. One of the ways to get to know the customers is their surveillance. In addition to that, people increasingly do their personal, business and citizen activities over the Internet. With its growing penetration also rises an interest among advertisers. Moreover, Internet also gives the businesses an opportunity to gather and analyse vast amounts of data about its potential and current customers. This omnipresent surveillance bears questions whether individual's freedoms such as privacy are not invaded. This issue is discussed on the example of modern, multinational company Google and its products.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

—

Svazek periodika

2007

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

—

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—