Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

Popis výsledku v původním jazyce

This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing.

Název v anglickém jazyce

Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

Popis výsledku anglicky

This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe

ISBN

978-3-9503290-1-8

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

121-134

Název nakladatele

Wirtschafts Universitat Wiena, Depaul University Chicago

Místo vydání

Vídeň

Místo konání akce

Vídeň

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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