UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001978" target="_blank" >RIV/47813059:19520/12:#0001978 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES

Popis výsledku v původním jazyce

The starting point is the description of the CRM system and the current state of the CRM utilization by enterprises in the Czech Republic. The theoretical part also describes the general functioning of a CRM system and its place in Caring Economy, if there is or will be any. It is not author`s right to judge such a complex thing, that is why he provides positive and negatives for the readers to decide for themselves. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The research took place in the Czech Republic. In the topics for discussion the author points out that very significant factorin whether the company has a real opportunity to use the CRM system is the size of the organization itself, and gives a suggestion how to solve this issue.

Název v anglickém jazyce

UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES

Popis výsledku anglicky

The starting point is the description of the CRM system and the current state of the CRM utilization by enterprises in the Czech Republic. The theoretical part also describes the general functioning of a CRM system and its place in Caring Economy, if there is or will be any. It is not author`s right to judge such a complex thing, that is why he provides positive and negatives for the readers to decide for themselves. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The research took place in the Czech Republic. In the topics for discussion the author points out that very significant factorin whether the company has a real opportunity to use the CRM system is the size of the organization itself, and gives a suggestion how to solve this issue.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

7th international symposium on business administration

ISBN

978-605-4222-18-6

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

55-60

Název nakladatele

Çanakkale Onsekiz Mart University, Turkey

Místo vydání

Canakkale, Turecko

Místo konání akce

Canakkale, Turecko

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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