CRM and Cloud Computing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F11%3A10067267" target="_blank" >RIV/62690094:18450/11:10067267 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CRM and Cloud Computing

Popis výsledku v původním jazyce

The article deals with how selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM). If they use complete solutions of CRM as purchase and installation of software or if they use the CRM system only as part of services which are provided through Cloud Computing technology. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use.CRM is implemented to help increasequality of relationship and communication with customers. In the article there are described types of Cloud Computing and most common definition of CRM. The analysis of using of CRM and Cloud Computing in selected companies, which are grouped by number of employees, is described, too. At the end there is summary of analysis results and contribution of CRM and Cloud Computing.

Název v anglickém jazyce

CRM and Cloud Computing

Popis výsledku anglicky

The article deals with how selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM). If they use complete solutions of CRM as purchase and installation of software or if they use the CRM system only as part of services which are provided through Cloud Computing technology. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use.CRM is implemented to help increasequality of relationship and communication with customers. In the article there are described types of Cloud Computing and most common definition of CRM. The analysis of using of CRM and Cloud Computing in selected companies, which are grouped by number of employees, is described, too. At the end there is summary of analysis results and contribution of CRM and Cloud Computing.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Applied informatics and computing theory (AICT '11)

ISBN

978-1-61804-034-3

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

255-259

Název nakladatele

World scientific and engineering academy and society

Místo vydání

Athens

Místo konání akce

Praha

Datum konání akce

26. 9. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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