Some Results of Analyzes of Customer Relationship Management in the Selected Czech Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000487" target="_blank" >RIV/62690094:18450/12:50000487 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.wseas.us/e-library/conferences/2012/Zlin/FAA/FAA-59.pdf" target="_blank" >http://www.wseas.us/e-library/conferences/2012/Zlin/FAA/FAA-59.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Some Results of Analyzes of Customer Relationship Management in the Selected Czech Companies

Popis výsledku v původním jazyce

This article deals with state of using information technology and business strategy Customer Relationship Management (CRM) in selected sample of companies which are doing their business in the Czech Republic. In the article are most using definition CRMand results of our analyzes and researches on a sample of companies with implementing CRM. Has helped CRM for increasing and better Overall Turnover and Trading Income during the economic crisis? Which CRM IT solution was chosen by management of the sample of companies? General awareness of the CRM among managers in the Czech Republic is for several years, but in comparison with Western nations of the European Union the Czech companies are still lagging in its use. At the time of the lingering economiccrisis CRM starts to be more implemented. In this article are also described these main manager's expectations before implementing CRM in their business companies.

Název v anglickém jazyce

Some Results of Analyzes of Customer Relationship Management in the Selected Czech Companies

Popis výsledku anglicky

This article deals with state of using information technology and business strategy Customer Relationship Management (CRM) in selected sample of companies which are doing their business in the Czech Republic. In the article are most using definition CRMand results of our analyzes and researches on a sample of companies with implementing CRM. Has helped CRM for increasing and better Overall Turnover and Trading Income during the economic crisis? Which CRM IT solution was chosen by management of the sample of companies? General awareness of the CRM among managers in the Czech Republic is for several years, but in comparison with Western nations of the European Union the Czech companies are still lagging in its use. At the time of the lingering economiccrisis CRM starts to be more implemented. In this article are also described these main manager's expectations before implementing CRM in their business companies.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Finance, Accounting and Auditing (FAA 2012)

ISBN

978-1-61804-124-1

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

5

Strana od-do

355-359

Název nakladatele

World scientific and engineering academy and society

Místo vydání

Athens

Místo konání akce

Zlín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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