PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001940" target="_blank" >RIV/47813059:19520/12:#0001940 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
Popis výsledku v původním jazyce
In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part,
Název v anglickém jazyce
PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
Popis výsledku anglicky
In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part,

Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění
2012
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)