Website Assessment in E-Commerce

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001996" target="_blank" >RIV/47813059:19520/12:#0001996 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Website Assessment in E-Commerce

Popis výsledku v původním jazyce

In the paper, the authors are engaged in the basic communication interface of e-commerce systems, which are e-shop web sites. There is presented the need for presentation of information on Internet as a part of business marketing strategy. The main attention is paid to the commercial sector, but these issues can be topical also in the non-commercial sphere. In this context, the corporate social responsibility, which can be used to gain a competitive advantage in the market, is mentioned. The key area tosupport the success of all types of web sites is the issue of their accessibility. The paper presents monitoring and evaluating the accessibility of selected group of e-shop web sites using selected methods. The evaluation was conducted in accordance with the recommendations of Web Content Accessibility Guidelines and conditions arising from search engine optimization.

Název v anglickém jazyce

Website Assessment in E-Commerce

Popis výsledku anglicky

In the paper, the authors are engaged in the basic communication interface of e-commerce systems, which are e-shop web sites. There is presented the need for presentation of information on Internet as a part of business marketing strategy. The main attention is paid to the commercial sector, but these issues can be topical also in the non-commercial sphere. In this context, the corporate social responsibility, which can be used to gain a competitive advantage in the market, is mentioned. The key area tosupport the success of all types of web sites is the issue of their accessibility. The paper presents monitoring and evaluating the accessibility of selected group of e-shop web sites using selected methods. The evaluation was conducted in accordance with the recommendations of Web Content Accessibility Guidelines and conditions arising from search engine optimization.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ICT for Competitiveness 2012

ISBN

978-80-7248-731-8

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

276-283

Název nakladatele

Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné

Místo vydání

Karviná

Místo konání akce

Petrovice u Karviné

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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