THE BARRIERS OF USING CUSTOMER RELATIONSHIP MANAGEMENT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00010914" target="_blank" >RIV/47813059:19520/17:00010914 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE BARRIERS OF USING CUSTOMER RELATIONSHIP MANAGEMENT

Popis výsledku v původním jazyce

Customer relationship management (CRM) can create an advantage and improve company performance on business market. It is the management of company's interactions with customers. Companies that implement and work with CRM will gain the long-term relationship with customers and the loyal customers. However, some barriers of using CRM still exists, especially barriers for small and medium sized enterprises. A lot of marketers argue that many barriers are found during the implementation of this system. The article aims to summarize the barriers of using CRM system in companies from different studies. This data is obtained from top marketing journals. This article provides insights for future research within the area of customer relationship management.

Název v anglickém jazyce

THE BARRIERS OF USING CUSTOMER RELATIONSHIP MANAGEMENT

Popis výsledku anglicky

Customer relationship management (CRM) can create an advantage and improve company performance on business market. It is the management of company's interactions with customers. Companies that implement and work with CRM will gain the long-term relationship with customers and the loyal customers. However, some barriers of using CRM still exists, especially barriers for small and medium sized enterprises. A lot of marketers argue that many barriers are found during the implementation of this system. The article aims to summarize the barriers of using CRM system in companies from different studies. This data is obtained from top marketing journals. This article provides insights for future research within the area of customer relationship management.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Karviná Ph.D. Conference on Business and Economics - Proceedings of 10th International Scientific Conference

ISBN

978-80-7510-265-2

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

83-93

Název nakladatele

SU OPF

Místo vydání

Karviná

Místo konání akce

Karviná

Datum konání akce

1. 11. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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