Attraction Effect in Marketing Context : Literature Review

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000159" target="_blank" >RIV/47813059:19520/20:A0000159 - isvavai.cz</a>

Výsledek na webu

<a href="https://digilib.k.utb.cz/handle/10563/45937" target="_blank" >https://digilib.k.utb.cz/handle/10563/45937</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/dokbat.2020" target="_blank" >10.7441/dokbat.2020</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Attraction Effect in Marketing Context : Literature Review

Popis výsledku v původním jazyce

The paper serves mainly as a literature review about the topic of attraction effect with the focus to their practical application and relevance in consumer decision making and marketing. The goal of this paper is to summarize and compare the previous research about the attraction effect made in the field of behavioural economics and decision making, putting it in the marketing context. This paper employs the method of bibliometric analysis focused on period from 1982- 2020 to tract the growing research interest among authors. Taking in account 120 studies indexed in Web of Science, the growing interest in the past years can be noted and major keywords associated with the topic were identified, forming five clusters. Based on the results of the bibliometric analysis the literature review is presented focusing on the marketing context with the goal to pinpoint the direction of the possible future research. It was found out that certain aspects reflecting marketing reality like brands, different types of products or real economic consequences of choices are just recently gaining attention in the studies.

Název v anglickém jazyce

Attraction Effect in Marketing Context : Literature Review

Popis výsledku anglicky

The paper serves mainly as a literature review about the topic of attraction effect with the focus to their practical application and relevance in consumer decision making and marketing. The goal of this paper is to summarize and compare the previous research about the attraction effect made in the field of behavioural economics and decision making, putting it in the marketing context. This paper employs the method of bibliometric analysis focused on period from 1982- 2020 to tract the growing research interest among authors. Taking in account 120 studies indexed in Web of Science, the growing interest in the past years can be noted and major keywords associated with the topic were identified, forming five clusters. Based on the results of the bibliometric analysis the literature review is presented focusing on the marketing context with the goal to pinpoint the direction of the possible future research. It was found out that certain aspects reflecting marketing reality like brands, different types of products or real economic consequences of choices are just recently gaining attention in the studies.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

9788074549359

ISSN

—

e-ISSN

—

Počet stran výsledku

12

Strana od-do

295-306

Název nakladatele

Tomas Bata University in Zlín

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

2. 9. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—