Difficulties in Business Processes to Support Customer Loyalty Based on CRM Systems

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000425" target="_blank" >RIV/47813059:19520/23:A0000425 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Difficulties in Business Processes to Support Customer Loyalty Based on CRM Systems

Popis výsledku v původním jazyce

The implemented business processes play an important role for CRM (Customer Relationship Management). CRM systems are responsible for managing customer relationships. It involves the collection of data from realized processes and the emphasis is placed on identifying challengers and difficulties. This article explores ways to simplify them using artificial intelligence (AI), log files, low-code applications, or templates. The adopted solution of the method uses literature research with the search for suitable modeling applications to create a 360 degree view of business processes based on inspiration from CRM. For the purposes of analyzing variability in business processes, examples from AI support integrated in CRM systems or individual applications are discussed. There is also interest in low-code applications as a promising innovative way for business as well as research.

Název v anglickém jazyce

Difficulties in Business Processes to Support Customer Loyalty Based on CRM Systems

Popis výsledku anglicky

The implemented business processes play an important role for CRM (Customer Relationship Management). CRM systems are responsible for managing customer relationships. It involves the collection of data from realized processes and the emphasis is placed on identifying challengers and difficulties. This article explores ways to simplify them using artificial intelligence (AI), log files, low-code applications, or templates. The adopted solution of the method uses literature research with the search for suitable modeling applications to create a 360 degree view of business processes based on inspiration from CRM. For the purposes of analyzing variability in business processes, examples from AI support integrated in CRM systems or individual applications are discussed. There is also interest in low-code applications as a promising innovative way for business as well as research.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

4rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.

ISBN

9788075105547

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

88-93

Název nakladatele

Silesian University in Opava, School of Business Administration in Karvina

Místo vydání

Karviná

Místo konání akce

Petrovice u Karviné

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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