CRM and its Importance for Business Competitiveness

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82003" target="_blank" >RIV/60460709:41110/20:82003 - isvavai.cz</a>
Výsledek na webu
<a href="https://online.agris.cz/archive/2020/01/08" target="_blank" >https://online.agris.cz/archive/2020/01/08</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/14637159510798248" target="_blank" >10.1108/14637159510798248</a>

Jazyk výsledku
angličtina
Název v původním jazyce
CRM and its Importance for Business Competitiveness
Popis výsledku v původním jazyce
This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.
Název v anglickém jazyce
CRM and its Importance for Business Competitiveness
Popis výsledku anglicky
This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.

Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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