IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965548" target="_blank" >RIV/49777513:23510/22:43965548 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60076658:12410/22:43905273

Výsledek na webu

<a href="https://www.sciendo.com/article/10.2478/euco-2022-0017" target="_blank" >https://www.sciendo.com/article/10.2478/euco-2022-0017</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/euco-2022-0017" target="_blank" >10.2478/euco-2022-0017</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA

Popis výsledku v původním jazyce

Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.

Název v anglickém jazyce

IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA

Popis výsledku anglicky

Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Countryside

ISSN

1803-8417

e-ISSN

1803-8417

Svazek periodika

14

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

346-362

Kód UT WoS článku

000824856900007

EID výsledku v databázi Scopus

2-s2.0-85134550093