How Chinese Non-Governmental Organizations Use Social Media for Communication: a systematic literature review

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F24%3A43972934" target="_blank" >RIV/49777513:23510/24:43972934 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf" target="_blank" >https://www.fek.zcu.cz/images/books/src/Social%20Media%20Communication.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

How Chinese Non-Governmental Organizations Use Social Media for Communication: a systematic literature review

Popis výsledku v původním jazyce

Social media is also utilized by third-sector organizations all over the world. In the past decade, scholars have been studying how non-governmental organizations/nonprofit organizations (NGO/NPO) use social media. However, the current body in the Chinese context is limited and scattered, and the unique context of China needs more examination due to its unique Through a systematic literature review, this chapter aims to understand how Chinese NGOs are using social media for communication, and what remains to be studied. Results indicate that the existing literature primarily focuses on social media platforms (such as Weibo, WeChat, and TikTok), examining from both organizational and message-level perspectives. Despite the potential of Chinese social media platforms to facilitate two-way dialogues and community building for Chinese NGOs, these organizations predominantly confine themselves to one-way communication strategies. Finally, this chapter discusses the research gaps and provides some future directions for academia.

Název v anglickém jazyce

How Chinese Non-Governmental Organizations Use Social Media for Communication: a systematic literature review

Popis výsledku anglicky

Social media is also utilized by third-sector organizations all over the world. In the past decade, scholars have been studying how non-governmental organizations/nonprofit organizations (NGO/NPO) use social media. However, the current body in the Chinese context is limited and scattered, and the unique context of China needs more examination due to its unique Through a systematic literature review, this chapter aims to understand how Chinese NGOs are using social media for communication, and what remains to be studied. Results indicate that the existing literature primarily focuses on social media platforms (such as Weibo, WeChat, and TikTok), examining from both organizational and message-level perspectives. Despite the potential of Chinese social media platforms to facilitate two-way dialogues and community building for Chinese NGOs, these organizations predominantly confine themselves to one-way communication strategies. Finally, this chapter discusses the research gaps and provides some future directions for academia.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Social Media Communication: Theory and Research

ISBN

978-3-86367-072-6

Počet stran výsledku

15

Strana od-do

113-127

Počet stran knihy

127

Název nakladatele

GUC

Místo vydání

Lößnitz

Kód UT WoS kapitoly

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