Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F25%3A43977859" target="_blank" >RIV/49777513:23510/25:43977859 - isvavai.cz</a>

Výsledek na webu

<a href="http://hdl.handle.net/11025/64513" target="_blank" >http://hdl.handle.net/11025/64513</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24132/ZCU.XB-CON.2025.338-352" target="_blank" >10.24132/ZCU.XB-CON.2025.338-352</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?

Popis výsledku v původním jazyce

The German market has long represented the most important source of tourism for the Karlovy Vary Region, both in terms of visitor numbers and their economic contribution. This paper focuses on identifying and profiling visitor segments in the Karlovy Vary Region using cluster analysis. The analysis is based on data from the “Tracking Visitors to the Karlovy Vary Region” survey, conducted by CzechTourism. Methodologically, a two-step approach was employed, combining hierarchical cluster analysis (Ward’s method) with the K-means algorithm, with the optimal number of clusters determined to be four. The results revealed two clearly defined visitor segments, dominated by German tourists: short-term “Tracking Visitors to the Karlovy Vary Region” survey. By applying a two-step cluster analysis that combines hierarchical and K-means methods, the study aims to identify key patterns of visitor behavior and assess the role of German cross-border tourism in the region’s performance. The results aim to provide practical implications for destination management, particularly in the areas of marketing communication, product development, and service adaptation to major visitor segments.

Název v anglickém jazyce

Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?

Popis výsledku anglicky

The German market has long represented the most important source of tourism for the Karlovy Vary Region, both in terms of visitor numbers and their economic contribution. This paper focuses on identifying and profiling visitor segments in the Karlovy Vary Region using cluster analysis. The analysis is based on data from the “Tracking Visitors to the Karlovy Vary Region” survey, conducted by CzechTourism. Methodologically, a two-step approach was employed, combining hierarchical cluster analysis (Ward’s method) with the K-means algorithm, with the optimal number of clusters determined to be four. The results revealed two clearly defined visitor segments, dominated by German tourists: short-term “Tracking Visitors to the Karlovy Vary Region” survey. By applying a two-step cluster analysis that combines hierarchical and K-means methods, the study aims to identify key patterns of visitor behavior and assess the role of German cross-border tourism in the region’s performance. The results aim to provide practical implications for destination management, particularly in the areas of marketing communication, product development, and service adaptation to major visitor segments.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-border Comparison 2025

ISBN

978-80-261-1341-6

ISSN

—

e-ISSN

—

Počet stran výsledku

15

Strana od-do

338-352

Název nakladatele

University of West Bohemia in Pilsen

Místo vydání

Plzeň

Místo konání akce

Františkovy Lázně

Datum konání akce

13. 11. 2025

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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