Assessment of the results of the strategic orientation on regional and local products in food retail

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12220%2F13%3A43885276" target="_blank" >RIV/60076658:12220/13:43885276 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60076658:12510/13:43885276

Výsledek na webu

<a href="http://mendelu.cz/dok_server/slozka.pl?id=70574;download=120277" target="_blank" >http://mendelu.cz/dok_server/slozka.pl?id=70574;download=120277</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201361041061" target="_blank" >10.11118/actaun201361041061</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Assessment of the results of the strategic orientation on regional and local products in food retail

Popis výsledku v původním jazyce

The aim of this paper is to assess if there is a di? erence in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label ? Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label ? Tastes great. Southbohemian. Theassessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor di? erentiating customers of the retail chain TERNO from other consumer is the orientat

Název v anglickém jazyce

Assessment of the results of the strategic orientation on regional and local products in food retail

Popis výsledku anglicky

The aim of this paper is to assess if there is a di? erence in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label ? Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label ? Tastes great. Southbohemian. Theassessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor di? erentiating customers of the retail chain TERNO from other consumer is the orientat

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS

ISSN

1211-8516

e-ISSN

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Svazek periodika

61

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

1061-1068

Kód UT WoS článku

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EID výsledku v databázi Scopus

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