Analysis of the organic food marketing - chain store companies (South Bohemia)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F09%3A00011049" target="_blank" >RIV/60076658:12510/09:00011049 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of the organic food marketing - chain store companies (South Bohemia)

Popis výsledku v původním jazyce

The paper deals with the analysis of organic food selling within the chain store companies operating in the region of South Bohemia. The analysis is based on a questionnaire survey done in 2007 the ain of which was particularly to check the organic foodselling strategies, product mix, selling conditions and culture in the particular chain store companies, finally at the end to define strengths and weaknesses, opportunities and possible threats. Following the analysis of the lists of offered products, the authors have determined the so-called chain stores of "good practice". These chain store companies are characterized by a quite wide organic food assortement, a developed sales promotion and they try to co-operate with customers and provide them withthe needful information on organic foods.

Název v anglickém jazyce

Analysis of the organic food marketing - chain store companies (South Bohemia)

Popis výsledku anglicky

The paper deals with the analysis of organic food selling within the chain store companies operating in the region of South Bohemia. The analysis is based on a questionnaire survey done in 2007 the ain of which was particularly to check the organic foodselling strategies, product mix, selling conditions and culture in the particular chain store companies, finally at the end to define strengths and weaknesses, opportunities and possible threats. Following the analysis of the lists of offered products, the authors have determined the so-called chain stores of "good practice". These chain store companies are characterized by a quite wide organic food assortement, a developed sales promotion and they try to co-operate with customers and provide them withthe needful information on organic foods.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics

ISSN

0169-5150

e-ISSN

—

Svazek periodika

2009

Číslo periodika v rámci svazku

9

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

13

Strana od-do

—

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—