Current situation and future trends in the marketing process from the perspective of small and medium-sized enterprises in the South bohemia region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F13%3A43885751" target="_blank" >RIV/60076658:12510/13:43885751 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Current situation and future trends in the marketing process from the perspective of small and medium-sized enterprises in the South bohemia region

Popis výsledku v původním jazyce

Small and medium-sized enterprises play an important role in creating working opportunity and generally acts as a factor of social stability and economic developement. Currently, there are several views on how to classify small and medium-sized enterprises. It depends on what classification is used for. For research purposes of GAJU 068/2010/S, the enterprises have been divided according to the number of emploees. The aim of this research is to characterize the main business processes which are small and meduim.sized enterprises engaged in and specify the most important indicators provided. Partial results of this research are presented in this article, we focus on the current situation and trends in marketing, finance and human resources processes asseen by leaders of small and medium-sized enterprises in the Southbohemian region.

Název v anglickém jazyce

Current situation and future trends in the marketing process from the perspective of small and medium-sized enterprises in the South bohemia region

Popis výsledku anglicky

Small and medium-sized enterprises play an important role in creating working opportunity and generally acts as a factor of social stability and economic developement. Currently, there are several views on how to classify small and medium-sized enterprises. It depends on what classification is used for. For research purposes of GAJU 068/2010/S, the enterprises have been divided according to the number of emploees. The aim of this research is to characterize the main business processes which are small and meduim.sized enterprises engaged in and specify the most important indicators provided. Partial results of this research are presented in this article, we focus on the current situation and trends in marketing, finance and human resources processes asseen by leaders of small and medium-sized enterprises in the Southbohemian region.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

169-175

Kód UT WoS článku

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EID výsledku v databázi Scopus

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