Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F19%3A43900457" target="_blank" >RIV/60076658:12510/19:43900457 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.gbfrjournal.org/html/?pmode=journalview&by=2019&bm=3&vol=24&no=1&subno=&page1=14&page2=26" target="_blank" >http://www.gbfrjournal.org/html/?pmode=journalview&by=2019&bm=3&vol=24&no=1&subno=&page1=14&page2=26</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17549/gbfr.2019.24.1.14" target="_blank" >10.17549/gbfr.2019.24.1.14</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism

Popis výsledku v původním jazyce

This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that are related to the tourism and hospitality industry in the Czech Republic. The geographic and consumer spending data sets for the period 2011 - 2016 were drawn from publicly available sources. With the use of GIS software, this method allowed us to estimate and graphically display consumer spending on recreation and culture; restaurants and hotels; and transport in 2016 at the level of Czech districts, as well as the average annual growth rate during the period 2011 – 2016. This paper describes the Czech tourism and hospitality market from its size and growth point of view. It shows the trends in expenditures for hospitality and tourism services, explain the purchasing power in Czech regions and districts and predict the development for next few years. The results obtained by this low-cost method can be easily used by enterprises from the Czech Republic within domestic tourism, as well as by the foreign companies wanting to attract Czech visitors.

Název v anglickém jazyce

Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism

Popis výsledku anglicky

This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that are related to the tourism and hospitality industry in the Czech Republic. The geographic and consumer spending data sets for the period 2011 - 2016 were drawn from publicly available sources. With the use of GIS software, this method allowed us to estimate and graphically display consumer spending on recreation and culture; restaurants and hotels; and transport in 2016 at the level of Czech districts, as well as the average annual growth rate during the period 2011 – 2016. This paper describes the Czech tourism and hospitality market from its size and growth point of view. It shows the trends in expenditures for hospitality and tourism services, explain the purchasing power in Czech regions and districts and predict the development for next few years. The results obtained by this low-cost method can be easily used by enterprises from the Czech Republic within domestic tourism, as well as by the foreign companies wanting to attract Czech visitors.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Global Business &amp; Finance Review

ISSN

1088-6931

e-ISSN

—

Svazek periodika

24

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

KR - Korejská republika

Počet stran výsledku

13

Strana od-do

14-26

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85065473585