Network Analysis of Intermediaries in Ecommerce

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F20%3A43901119" target="_blank" >RIV/60076658:12510/20:43901119 - isvavai.cz</a>

Výsledek na webu

<a href="https://mme2020.mendelu.cz/wcd/w-rek-mme/mme2020_conference_proceedings_final_final.pdf" target="_blank" >https://mme2020.mendelu.cz/wcd/w-rek-mme/mme2020_conference_proceedings_final_final.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Network Analysis of Intermediaries in Ecommerce

Popis výsledku v původním jazyce

E-commerce from the point of view of network science can be charac-terized as bipartite network. One part of such a network is made up of users and the other part is by electronic shops (e-shops). Transactions between these groups can be represented by user-to-e-shops edges. Edges can be weighted, when weight can express the size of the transaction, etc. Similarly, nodes can be assigned a similar parameter, node strength. It may mean reputation, the size of e-shop, ability to buy, etc. In this paper, we look at the situation where other en-tities enter such ecommerce bipartite network. These entities will occupy a cen-tral position between the aforementioned two parts of the originally bipartite network, affect relationships and change the topology of original bipartite net-work. Gaining a central position is beneficial due to the relative simplicity of the possibility to influence of other agents. Central position defines an information broker who accesses information and integrates it through social links. In this paper we study the properties of intermediaries and show its distribution char-acteristics in dependence of behavior of users and e-shops.

Název v anglickém jazyce

Network Analysis of Intermediaries in Ecommerce

Popis výsledku anglicky

E-commerce from the point of view of network science can be charac-terized as bipartite network. One part of such a network is made up of users and the other part is by electronic shops (e-shops). Transactions between these groups can be represented by user-to-e-shops edges. Edges can be weighted, when weight can express the size of the transaction, etc. Similarly, nodes can be assigned a similar parameter, node strength. It may mean reputation, the size of e-shop, ability to buy, etc. In this paper, we look at the situation where other en-tities enter such ecommerce bipartite network. These entities will occupy a cen-tral position between the aforementioned two parts of the originally bipartite network, affect relationships and change the topology of original bipartite net-work. Gaining a central position is beneficial due to the relative simplicity of the possibility to influence of other agents. Central position defines an information broker who accesses information and integrates it through social links. In this paper we study the properties of intermediaries and show its distribution char-acteristics in dependence of behavior of users and e-shops.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

38th International Conference on Mathematical Methods in Economics

ISBN

978-80-7509-734-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

46-52

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

9. 9. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000668460800006