How Instagram users influence nature conservation: A case study on protected areas in Central Europe.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60077344%3A_____%2F22%3A00565969" target="_blank" >RIV/60077344:_____/22:00565969 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60076658:12310/22:43905030

Výsledek na webu

<a href="https://doi.org/10.1016/j.biocon.2022.109787" target="_blank" >https://doi.org/10.1016/j.biocon.2022.109787</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.biocon.2022.109787" target="_blank" >10.1016/j.biocon.2022.109787</a>

Jazyk výsledku

angličtina

Název v původním jazyce

How Instagram users influence nature conservation: A case study on protected areas in Central Europe.

Popis výsledku v původním jazyce

The popularity of social media such as Instagram has substantially increased in the last years. The use of social media for conservation science has also been on the rise because social media postings can provide an important data source for conservationists. However, it has also been shown that Instagram posts have the power to change the popularity of featured locations, which can increase their visitation rates and may thus lead to overcrowding and subsequently to the degradation of protected areas. This study addresses the question of how Instagram users perceive and evaluate these potentially detrimental impacts on protected areas in Austria, Germany, or Switzerland. We conducted an online survey among Instagram users and measured their personal knowledge and perceptions of nature protection issues, their activities on Instagram and their perceptions of environmentally negative behaviours associated with Instagram usage. The results show that the respondents do have personal knowledge about nature protection. However, they do not want social media to teach them about nature-protection-related topics and do not consider Instagram a good source for such information. When partici-pants were presented with a typical example of an environmentally negative behaviour in a protected area (such as off-road motorbiking) that some people perform while presenting themselves on Instagram, respondents' sentiments changed from indifference towards favouring nature protection. The results of this study provide useful information for better communication on conservation issues in protected areas and the improved incorporation of nature protection content into Instagram users' feeds (e.g. via conservation marketing approaches).

Název v anglickém jazyce

How Instagram users influence nature conservation: A case study on protected areas in Central Europe.

Popis výsledku anglicky

The popularity of social media such as Instagram has substantially increased in the last years. The use of social media for conservation science has also been on the rise because social media postings can provide an important data source for conservationists. However, it has also been shown that Instagram posts have the power to change the popularity of featured locations, which can increase their visitation rates and may thus lead to overcrowding and subsequently to the degradation of protected areas. This study addresses the question of how Instagram users perceive and evaluate these potentially detrimental impacts on protected areas in Austria, Germany, or Switzerland. We conducted an online survey among Instagram users and measured their personal knowledge and perceptions of nature protection issues, their activities on Instagram and their perceptions of environmentally negative behaviours associated with Instagram usage. The results show that the respondents do have personal knowledge about nature protection. However, they do not want social media to teach them about nature-protection-related topics and do not consider Instagram a good source for such information. When partici-pants were presented with a typical example of an environmentally negative behaviour in a protected area (such as off-road motorbiking) that some people perform while presenting themselves on Instagram, respondents' sentiments changed from indifference towards favouring nature protection. The results of this study provide useful information for better communication on conservation issues in protected areas and the improved incorporation of nature protection content into Instagram users' feeds (e.g. via conservation marketing approaches).

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

10619 - Biodiversity conservation

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Biological Conservation

ISSN

0006-3207

e-ISSN

1873-2917

Svazek periodika

276

Číslo periodika v rámci svazku

Dec

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

14

Strana od-do

109787

Kód UT WoS článku

000890316100010

EID výsledku v databázi Scopus

2-s2.0-85143500599